Rachel Chartoff is a graphic designer, web developer, and Internet marketing consultant whose work focuses on helping businesses create websites and social media channels that build brands and connect with customers.
With over twenty years of experience building websites for small and large businesses, non-profits, and educational institutions, Rachel works from a broad base of experience in Internet marketing, while leveraging time-tested design skills from her years of academic, professional, and personal experiences.
Rachel is a graduate of the University of Illinois, where she earned a degree in Psychology and studied Human-Computer Interaction. It was here that she discovered the World Wide Web (as it was called in 1996), took two part-time jobs designing websites while completing her degree, and fell in love with designing websites.
In 1997, I told my Dad I wanted to be a web designer. He asked me if the Internet was going to be ‘just a flash in the pan’.
I guess the answer is NO, Dad! 😁
Creative designer, website builder, digital marketer
The majority of Rachel’s career has been focused on website design and development. She takes a comprehensive approach to communications, branding, and marketing, and leverages her broad experience at a private web design studio, as a freelance developer, and as a veteran web designer for higher education. Her clients rely on her understanding of their larger marketing landscape.
A keen problem-solver and researcher, Rachel is eager to try new ways of working and thinking. She is especially skilled at listening to stakeholders, understanding their boundaries and expectations for a project, asking the right questions to gain an understanding of their objectives, and working together throughout the life cycle of a project to arrive at the right design solution.
Rachel understands how to elevate a brand, connect with an audience, and amplify impact and engagement.
Chief Creative Officer and Dishwasher at Birdseed Kitchen
In 2017, Rachel launched Birdseed Kitchen, a food and recipe blog, where she creates original recipes and writes about food and cooking. In addition to publishing some delicious recipes, Birdseed Kitchen is a place to actively test techniques and strategies for Search Engine Optimization, digital marketing, content creation, photography, and business development.
Birdseed Kitchen is my sandbox. I believe that play is one of the best ways to learn new skills, try new ideas, think outside the box, and find out what works. I’ve learned valuable skills and connected with some amazing entrepreneurs through my work as a content creator.
It is through this experience as a blogger and entrepreneur that Rachel developed an appreciation for entrepreneurs and content creators. She is especially excited to help other food bloggers with their websites and branding.
Rachel actively shares her knowledge and experience with the local web development community. She has been a speaker at University of Illinois’ WebCon and the CASE District 5 Conference. She is also an active member of the U of I Campus Webmasters Committee, a group of web and social media professionals who plan and host U of I WebCon, the midwest’s premiere web development and social media conference.
Rachel lives with her husband and two sons in Champaign, Illinois – the Midwest’s Greatest Food Town.